BBC, 13 February - For companies as much as for individuals, it can be a slow, hard job to convince potential clients that you're safe to talk to, deal with or rely on. A chance event, or a misjudgement, can rip your reputation to shreds and, once gone, rebuilding it can sometimes be impossible. There is little wonder then that the number of people managing reputational risk is mushrooming. Poor management of productions and services can lead to many unwanted setbacks such as correctly identifying theft of the brand, as well bogus investment products purporting to be from that brand. But more general threats to reputation are common too: caused by staff mistakes and misdeeds, bad policies or planning, or mishandled crises.
(Click here for full story)
|
|
